the process is the artwork

‘Never play to the gallery’


“Never play to the gallery (…) Always remember that the reason that you initially started working was something inside yourself that you felt, that if you could manifest it in some way, you would understand more about yourself and how you coexist with the rest of society. I think it’s terribly dangerous for an artist to fulfil other people’s expectations. I generally think they produce their worst work when they do that. And the other thing I would say is that if you feel safe in the area that you’re working in, you’re not working in the right area. Always go a little further in the water than what you feel your capable being in, go a little bit out your depth. And when you don’t feel that your feet aren’t quite touching the bottom, you’re just about in the right place to do something exciting.”

– David Dowie (1).

(1) ‘David Bowie on why you should never play to the gallery’. Available from Youtube URL:  [Downloaded 2016-05-13].

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