the process is the artwork

No logo

RFTBAC_ER Snap_No Logo

I was heading home from my studio a couple of nights ago and stopped to enjoy the most stress-reducing sight I know: billboards stripped of their advertisings.

Many years ago, when I was an undergraduate at the Norwegian School of Marketing (BI/NMH), I read the book No Logo by Naomi Klein, which only helped to fuel my distaste for the subject matter I was getting into. But without elaborating on the pros and cons of the book, here’s one interesting quote by David Ogilvy, referenced in Klein’s influential bestseller.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

— David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963. As quoted in: Klein, Naomi. 2000. No Logo.

Unfortunately, when I passed the same spot yesterday, the lightboxes were re-erected with noisy commercials. My revulsion was similar to a vampire’s reaction to garlic. But at least I have this snapshot.

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