The crisis in consumerism
I was jogging nowhere on a treadmill whilst staring into a televison screen, nervously swapping between channels, in desperate search for something that would turn my attention away from the other sweaty emotionless people in the gym so I could avoid that eary feeling of meaninglessness. I was thinking “one step at a time” for a whole hour already, but my new trainers were pressing hard on my poor little toes. Suddenly a documentary popped up on the screen: Shop ’til you drop – the crisis of consumerism. Oh, I love the irony! Here I am joging on a plastic/rubber thing inside an air-conditioned prison, when I should have been out in nature breathing fresh air. Then and there I decided to let my feet walk nowhere a little longer just to get some valuable food for thought. Here’s the trailer:
“Is the Western world too materialistic? Are we willfully trashing the planetary ecology in order to serve the desires and drives of the ego? And what, or who could be driving this powerful force of seduction? “Shop ‘Til You Drop” takes a critical look at social injustice, peak oil, resource depletion and our deep need to feel connected to each other through what we choose to consume. This unique documentary also examines the frenzied pace of fast-lane materialism that is beginning to burn us out. We are just now beginning to yearn for a simpler life, but is it too late? Have we set in motion a runaway train that threatens to undermine the ecological, social and spiritual cornerstones that make the pursuit of happiness possible in the first place?”
My poor feet did not do well after I stepped off the treadmill, the toenails on both my pinky toes have now turned blue. For a long time I believed I would have to amputate. But it was worth it.
PS: If you live in Norway, this documentary is available online on nrk.no only until 19-01-2011 from URL http://www.nrk.no/nett-tv/klipp/693996/. Should you have any suggestions as to oher places where it can be found in full on the internet, please leave a comment! Thank you.
This entry was posted on January 6, 2011 by Ellen Ringstad. It was filed under Advertising, Marketing and was tagged with Advertising, Consumption, Documentaries, Ecology, Food for thought, Gym, Happiness, Jogging, Marketing, Materialism, One step at a time, Over-consumption, Peak Oil, Remote control, Resource depletion, Running, Seduction, Shop 'til you drop, Simple life, Social Injustice, Television, trailer, Treadmill, Walking, Work-out.